UX & Website Design

Entrepreneur Works

Overview

Entrepreneur Works provides an array of financial products and business support services for entrepreneurs and small businesses. They approached our team to bring their website back to life. They wanted clear pathways for their users to access loan details, and find upcoming events. They also wanted a website that was easy for them to manage.

Agency: Pixel Parlor

Collaborators: Cavallo (Development)

Deliverables: Discovery Document, Sitemap, Wireframes, Visual Comps, WordPress Website, User Manual & Training

Discovery

In the discovery phase we learned more about the client mission, vision and goals. The client walked us through their biggest pain points with their existing website so we could get a better idea of what they were looking for. We also discussed their main target audiences and how each would ideally interact with their site. We also presented some of their peer websites to get an idea of what they thought others in their space were doing well. 

Goals:

  • Create an innovative website that clearly communicates the core services and outcomes

  • Improve the backend editing experience

  • Create a website that was responsive/mobile friendly  

  • Speak to the needs of all audiences ranging from funders & partners to entrepreneurs/local business owners

Sitemap & Wireframes

From there we put together a sitemap and color coded it by template to help streamline the designs.

Once we had the sitemap and content we jumped into wireframes which went through multiple rounds of collaboration with the client to nail down the structure and interactions. 

Visual Design

In the visual design phase we utilized pieces of their existing brand identity and made improvements/ introduced new elements that would help build on what they had. We updated their font choices, created a styling for text highlights, and introduced icons, as well as graphic elements used for layering.

The design is clean and clearly communicates who our client is and what they are accomplishing.

Development & Training

After completing the testing phase we launched the site and handed it over to the client. We provided the client with a training session and documentation for how to make the most of their new website.

More Work